- FLUENT & FLUID -

Global Content

Management

ABOUT US

NEW-A’s fluid and fluent approach to global content management provides forward thinking brands and publications tools that unlock the true potential of their content.

We work with your existing content assets, repurposing material and optimizing it for your target market.   We distribute your content in a native formats through the websites, apps, and social profiles of established publishers and influencers around the world.  We provide complete transparency that allows you to track and measure content performance and ensure your messaging goals are being achieved.

Founded in collaboration between Content Marketing, Business, and Publishing professionals in both the USA and China, NEW-A provides the platforms, expertise, and cultural insights that takes your content beyond borders.

OUR WORK

100+

LANGUAGES

5000+

MEDIA PARTNERS

6000+

CULTURAL EXPERTS

10000+

SOCIAL INFLUENCERS

what we do

Content Audit

Content Audit

Review existing content assets according to in-market objectives.   Find the best content fit for market relevancy and potential impact.

Content Adaptation

Content Adaptation

Adapt content for over 100 distinct market segments.  Optimize content for market relevancy but maintain core value of Brand or Publisher.

Content Delivery

Content Delivery

Distribute content through media partners and influencers.  Blended distribution includes mobile web, apps and social.

Content Audit

NEW-A taps into your growing content library discovering in existing materials the content that will resonate most with your target global audience.

Our team of in-language and in-cultural experts:

  • Reviews your content using a combination of applied analytics, historical data, and cultural insights  
  • Audits for content red flags to minimize any issues due to market specific restrictions
  • Preform predictive analysis to handpick content with highest viral probability
  • Initiation of audit process is as simple as setting up an RSS feed!

Content Adaptation

NEW-A’s Adaptation services are performed by professional content experts local to your target markets.

When completing Content Adaptation our team:

  • Leverages a database of 6000+ language and cultural experts
  • Builds project specific teams with expertise in your industry
  • Optimize content to achieve maximum organic and viral distribution
  • Utilize in-house studio to process or recreate nearly any media type
  • Deliver localized materials that appear as original content designed for your target market

Content Delivery

NEW-A not only adapts your content for new markets, but ensure it is delivered to the customers most likely to engage and interact.

Our Content Delivery service includes:

  • Network partnerships with over 5000 media providers, including video platforms
  • Diverse/Native placement of your content
  • Distribution across mobile websites, apps, and social
  • Direct partnerships with over 10,000 Key Opinion Leaders, maximizing impressions to their earned network of followers

Performance Monitoring

NEW-A is dedicated to complete transparency in our operations. We want the best for your content, and we keep you involved at every stage of the process.

Our Performance Monitoring Includes:

  • A dedicated account manager available to consult at anytime
  • Tracking for content impressions/ engagements/ interactions
  • Reporting for content reach across social platforms, including affinity scoring
  • Performance tracking through multiple 3rd party systems
  • Continued performance optimization over life of campaign

CASE STUDIES

Creative Team

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ZAN NG

Founder/ President
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OWEN JIA

Chief Creative Officer
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Maxwell Davidson

Content Strategy

Contact./

New-A

159 West 25th Street, 6th Floor, New York, NY 10001