NEW-A’s fluid and fluent approach to global content management provides forward thinking brands and publications tools that unlock the true potential of their content.
We work with your existing content assets, repurposing material and optimizing it for your target market. We distribute your content in a native formats through the websites, apps, and social profiles of established publishers and influencers around the world. We provide complete transparency that allows you to track and measure content performance and ensure your messaging goals are being achieved.
Founded in collaboration between Content Marketing, Business, and Publishing professionals in both the USA and China, NEW-A provides the platforms, expertise, and cultural insights that takes your content beyond borders.OUR WORK
Provide modern day consumers with situated experiences (LOcal) that they can share (SOcial) with others on their mobile devices (MObile).
Review existing content assets according to in-market objectives. Find the best content fit for market relevancy and potential impact.
Adapt content for 100+ distinct market segments. Optimize content for market relevancy but maintain core value of Brand or Publisher.
Distribute content through media partners and influencers. Blended distribution includes mobile web, apps and social.
NEW-A taps into your growing content library discovering in existing materials the content that will resonate most with your target global audience.
Our team of in-language and in-cultural experts:
NEW-A’s Adaptation services are performed by professional content experts local to your target markets.
When completing Content Adaptation our team:
NEW-A not only adapts your content for new markets, but ensure it is delivered to the customers most likely to engage and interact.
Our Content Delivery service includes:
NEW-A is dedicated to complete transparency in our operations. We want the best for your content, and we keep you involved at every stage of the process.
Our Performance Monitoring Includes: